The 2026 Email Playbook: Email Marketing 101
Stop shouting on social media and start talking to your customers’ inboxes. Learn the exact frameworks to build, nurture, and monetize an email list.
Algorithms change, but your email list is yours forever. In this Email Marketing Mini-Course, we skip the complex technical setups and get straight to the “gold.” You’ll learn how to attract the right subscribers and write messages that they actually look forward to opening.
Whether you’re selling digital products, services, or building a brand, this course shows you how to turn a simple email address into a loyal customer.
What You Will Learn
- List Building Essentials: Create “Lead Magnets” that people can’t wait to download.
- Mastering the Inbox: Learn the secrets to high open rates (It’s all in the Subject Line!).
- The Art of “Story-Selling”: Write emails that sell without being “salesy” or annoying.
- Automations Made Simple: Set up a “Welcome Sequence” that works for you while you sleep.
- Avoiding the Spam Folder: Technical “dos and don’ts” to ensure your emails actually get delivered.
Who This Course Is For
- Content Creators who want to own their audience away from social media.
- Small Business Owners looking for a consistent, low-cost way to drive sales.
- Aspiring Copywriters who want to specialize in high-ticket email sequences.
- Digital Marketers needing a refresher on modern deliverability and engagement.
This course is part of the GMAX Learn Open Source Initiative, where high-value online courses are made accessible to everyone.
Curriculum
- 1 Section
- 9 Lessons
- Lifetime
- Let's Go!9
- 1.11. Why Market Your Business with Email
- 1.22. Mailchimp Account Setup
- 1.32.1 Sign up To MailChimp Free
- 1.43. Add Opt-Ins _ Pop Ups to Your Website for Free
- 1.54. Collect Emails Without a Website
- 1.65. Create an Email Campaign with Mailchimp
- 1.76. Write Email Subject Lines That Get Opened
- 1.87. Email Marketing Analytics
- 1.98. Assignment – Email Marketing